GapManager

... special offers from the GapManager

GapManager

... active sales in your OSP GapManager

The GapManager searches all your bookings of the last months and years by means of a special developed algorithm and finds out which of your guests are most likely to be interested in this gap.

Afterwards the gaps will be offered to these guests fully automatically by sending them a digital offer.

GapManager

How does it work?

  1. Which rooms are available – where are unwanted gaps?

    In the setup of the GapManager you can adjust that each gap between two bookings of maximum four days is considered to be a gap. Of course, you can choose also two or three days only. Once that is defined the GASTROdat GapManager immediately searches your room plan for these gaps.

  2. Activate / ignore gap:

    You have got full control all the time. Decide for each gap whether it shall be sold actively or not. If not, choose “ignore gap” and the GASTROdat GapManager will not display this gap anymore.

  3. What shall happen to the gap?

    Now the GASTROdat GapManager can start its marketing. You have the following marketing opportunities which can also be combined:

  • direct offer to former hotel guests
  • advertising the gaps via your own remaining rooms market
  • special offers on TRIVAGO

Direct offers to former hotel guests

In case of direct marketing the GASTROdat GapManager is searching all former bookings by an especially developed algorithm in order to find guests who perfectly suit the appropriate gap.

Thereby the GapManager considers the suitable room (for example for two adults and one child) as well as the guests’ previous booking habits. Not every guest likes to do short breaks, not everybody likes to travel around Easter. But, if a guest travelled like that in the past, this is a clear indication and the GASTROdat GapManager will propose this guest to you.

If you select this guest then, he will receive a special digital offer via digital e-mail (abb. DE). The guest can book immediately by the means of the integrated booking link and do a prepayment at the same time – the reservation will be entered to your GASTROdat room plan in real time.

... active sales in your OSP RemainingRoomsMarket

Integration to your website

The RemainingRoomsMarket plug-in integrated to your website clearly presents the remaining rooms which can be booked by clicking the button “RemainingRoomsMarket”.

Integration in Ihre Homepage

Setup GapManager

... the basis for digitisation Setup GapManager

While GASTROdat always has been a tool enabling the hotelier to automate and simplify numerable routine jobs until now, in 2020 GASTROdat does a huge step with the goal to sell available rooms ACTIVELY for you!

But how does that work?

1.) Which rooms are available respectively where are the „unsaleable“ gaps?

Lueckenmanager

In the GapManager setup program you can adjust that each gap between two bookings of maximum four days is considered to be a gap. Of course, you can choose also two or three days only.
Once that is defined the GASTROdat GapManager immediately searches your room plan for these gaps.

2.) Activate / ignore gap:

You have got full control all the time. Decide for each gap whether it shall be sold actively or not. If not, choose “ignore gap” and the GASTROdat GapManager will not display this gap anymore.

Lueckenmanager

3.) What shall happen to the gap?

Now the GASTROdat GapManager can start its marketing. You have the following marketing opportunities which can also be combined:

  • direct offer to former hotel guests
  • advertising the gaps via your own remaining rooms market
  • special offers on TRIVAGO
Lueckenmanager

Direct offers to former hotel guests

In case of direct marketing the GASTROdat GapManager is searching all former bookings by an especially developed algorithm in order to find guests who perfectly suit the appropriate gap.

Thereby the GapManager considers the suitable room (for example for two adults and one child) as well as the guests’ previous booking habits. Not every guest likes to do short breaks, not everybody likes to travel around Easter. But, if a guest travelled like that in the past, this is a clear indication and the GASTROdat GapManager will propose this guest to you.

Direktes Angebot an ehemalige Hotelgäste

If you select this guest then, he will receive a special digital offer via digital e-mail (abb. DE). The guest can book immediately by the means of the integrated booking link and do a prepayment at the same time – the reservation will be entered to your GASTROdat room plan in real time.

Direktes Angebot an ehemalige Hotelgäste

Promoting the gaps

Promoting the gaps on the remaining rooms market your own website. If you have set the remaining rooms option at a gap, this gap will show up automatically on your website if you integrated the GASTROdat remaining rooms widget.

Anpreisen der Lücken auf der eigenen HP auf der Restplatzbörse
Anpreisen der Lücken auf der eigenen HP auf der Restplatzbörse

Occupancy version

The fact that each gap will be marketed several times and in every single suitable occupancy version is especially worth mentioning.

Belegungsvariante
Belegungsvariante

Advertising on TRIVAGO

If you have set the Trivago option at a gap, this gap will be offered on Trivago. The fact that each gap will be marketed several times and in every single suitable occupancy version is especially worth mentioning.

IMPORTANT – INTELLIGENT MARKETING!

The gap will only be displayed on Trivago, if the guest looks for a room in your region for the appropriate period of stay. Thus, you only pay for your CPCs only when it’s necessary, namely for the otherwise unsaleable gaps.

Bewerben auf TRIVAGO

Fully automatic discount system

You should apply the saying: “as many as necessary – as less as possible” for discounts. Specifically, that means: the less is the probability to sell a certain gap, the higher should be the discount.

Particularly two factors are relevant for this “probability”:

1.) How long is the rest of the time available for selling the room?

If there are two months left until check-in, there is no need to offer dumping prices since there still will be several requests of interested guests.
But if the arrival day is within the next three days, then “get going” to sell this room – raise the discount highly to catch at least one bargain hunter. Each contribution margin is welcome, because the hotel’s fixed costs like heating, staff, etc. have already been covered.

What’s my current occupancy for the gap period in the appropriate room category?

If there is available only one room from 100 in total, I do not have to worry – a booking will fall into place.
But if two thirds of all rooms are still available, you have to turn the screws on prices whether you like it or not to avoid having an empty house in the end.
And exactly these two factors can be combined fully automatically by the GASTROdat GapManager once you have adjusted it.

Vollautomatisches Rabattierungssystem

You can see the rest of the duration until check-in on the bar chart as well as the daily discount the GASTROdat GapManager will fully automatically change for you every day. Thereby it will pay attention to your current occupancy too – that is SUPER-digitisation!

Room occupancy versions

In order that GASTROdat knows which room you would like to sell in which way, you adjust the accepted occupancy versions only once.
Afterwards GASTROdat is able to calculate the exact price depending on the number of adults and children due to your settings. The price will automatically be applied to your remaining rooms, Trivago also sends dynamically generated digital gap offers to your regular guests – if they agreed to the GDPR – that is SUPER-DIGITISATION!

Zimmer Belegungsvarianten

Always a full overview

Naturally it is very important for you to continuously see how the discounts and rates of the gaps change in the background. For this reason, GASTROdat can send you a daily status report what shows you the price development, an overview about all “active” gaps as well as all new gaps.

Immer den vollen Überblick
Dynamic Pages RequestManager OnlineBooking DigiEmail Digital Offer Digital Reservation MarketingManager GapManager Setup